The Thinking Bubble S01E03- with Laura Shields

Laura and I discussed:

0:00 Her creation of and the work she leads for the Media Coach

02:30 The challenges of Communications in Brussels

03:45 Making messages ‘sticky’

05:35 The different styles of communications in the Bubble

07:10 Some advice from Peggy Noonan

08:20 An organisation that does it well: Transport & Environment

10:35 The UK referendum- messages and messengers

Links

http://themediacoach.co.uk/

https://www.transportenvironment.org/

http://heathbrothers.com/books/made-to-stick/

Twitter handles

mediawhizz

@nickcrosby